What’s The Cost?

A “sunk cost” is an investment that can’t be recovered. What if…..you buy a ticket to a movie and, ten minutes into it, know it’s not going to be a film you’ll enjoy? The ticket was already purchased—it’s a  sunk cost. Will you walk out or will you think, “I paid good money to see this, […]


There are meals “big enough to feed the entire family”, books titled “Not Different Enough” and “Good Enough to Be Great”, and songs like “Can’t Get Enough” and “The World Is Not Enough”. We say things like: “I don’t have enough time.” “I’m not rich (powerful, successful, popular, important) enough.” “We didn’t do well enough.” […]